Individuals (and small teams) have always been the ones acting, but now they’re more movable (you could imagine the Google phone team basically “stealing” the Apple phone team by wooing them over. This seems unlikely 20-100 years ago). The game for corporations, therefore, becomes more along the lines of “make an environment that’s attractive to the right sort of individuals/teams”. Now, this is probably obvious for anyone who asks the question “why does every startup have pingpong tables and free lunch?” but let’s take it a step further:
The top performers have always been eccentrics. Weirdos. I live in a van and drive around the country. (Not that I’m necessarily a top performer, but I’m certainly working with more successful people than most people who have the job title “writer”.) These are people who will form their own unique strategy for working (I’ve been nocturnal for the last week because it seems to help my novel writing).
This is mainly interesting to me because it creates opportunities for people to create highly-specialized products/services that assist very specific (i.e. unusual) people with very specific needs.
If an individual is such a great, high, top performer, they often have an assistant. I bet the assistants for top performers in many fields have similar jobs, though, and there wasn’t previously enough value created by these oddballs to warrant tools to help them.
Now, we’re recognizing that (a) no number of Walmart greeters could equate to one Sam Walton (just as no number of gazelles would ever hunt a lion [it’s a bad analogy but you get the point]), and (b) we can see how much value Sam Walton created (he built Walmart!) as compared to your average joe, so we’re able to create tools that will help, say, the 10 Sam Waltons in the world be 1% better, which is huge value but would previously be uncapturable. (Or, more accurately, provide tools to make the 1000 people in the world who are 2 orders of magnitude lower than Sam Walton be 5% more effective.)
I guess, what I’m saying is: could someone please make me a business-casual onesie that I could wear in public?