Working to Win the Lottery

Sometimes, the safe play is the lottery.

“I’d rather be working for a paycheck than waiting to win the lottery.”

—Bright Eyes, “First Day of My Life,” I’m Wide Awake, It’s Morning

There’s a difference between waiting to win the lottery and working to win the lottery.

Waiting doesn’t make sense: the lottery is a losing proposition. But working to win the lottery? If you can skew the odds in your favor, you can win.

Upon graduating from college, I reasoned: “I could get a job at a Big Tech Company that pays $60k/year, this year, or next year, or in ten years.” So I started my own business doing what I wanted to be doing.

I know of two strategies: working for a paycheck, and working to win the lottery. (By “lottery” I mean asymmetric upside, where one hit pays for many misses.) Most people, Partner included, are wired for the paycheck. I’m wired for the lottery. Both can win.

Most people think of the lottery as riskier. I disagree.

Here’s the move that separates my thinking from everyone else’s: the safer path is concentrated. You work for a company; that company goes under, you’re screwed. You find a similar company. But what happens when the whole industry goes under? The skills you’ve built might be useless worldwide.

The skills I’ve built? Not so much — because I’ve had the ability to choose what skills I build. The employee path is actually a concentrated bet on the need for similar skillsets. My portfolio is which skills to build. That, for me, is diversification.

The risk actually shows up at the intersection between the operator and the game. For me, this isn’t risky. I have savings discipline, deal flow, and a fitting temperament. For someone without those, it would be. We think of risk as the variance in an activity. On the meta-level, it’s more about being fit for the game and playing enough times to outlast the variance.

Two Paycheck Jobs

In my life, I have worked two standard, 9-5, knowledge-work paycheck jobs.

The first: I interned at a marketing agency in NYC the summer after my sophomore year of college. I automated all of my work, then all of the other interns’ work, then my direct superior’s work. When I asked my superior for more work, he said, “Sit tight and read.” So I played games on my computer, peaking at 120th in the world at a card game I liked.

The second was at a fintech. $175k cash per year. Predictable.

My first month working there, my monthly burn was 3x what it was the month before. I had been earning $100–150k with my own business.

It wasn’t the money. It was the perceived predictability.

The three most addictive things in the world are:

  1. Methamphetamine
  2. Nicotine
  3. A steady paycheck

What can I say: I wanted to try the drug. I just got my fix and got out.

The Math

I keep my costs low. I don’t get much more value from the $50 Chinese restaurant over the $5 basement dumplings. Most of life’s joy comes from experiences and removing friction. I therefore spend money on travel and life infrastructure.

I lived in a van while building my first business.

The math: ten months of San Francisco rent = one van. After ten months of rent, you have nothing. After ten months of van, you have a van. (Also nice that I bought it for $12,500 and sold it 3 years later for $19,500. Taught me a lot about macroeconomic waves, too: the van market went crazy during COVID.)

While living in the van, I squirreled money into early-stage tech companies.

Natural aptitude matters. If none of my bets had paid off, I would have switched plans. But four $25k bets is only $100k. Which, if you’re making $150k per year and spending $30k, is only 1 year of work to find out whether you have a skill (in my case, the skill is betting on people).

Bet on People Who Will Win

I once asked Ann Miura-Ko (a Midas List member and board member of Lyft) whether there was more to investing than finding competent and trustworthy CEOs. I had a hunch that was the whole game. She agreed: yes. But she added that doing it well is not trivial.

Fun for her to confirm my approach.

So that’s been my approach. I haven’t bet on technology or the future. I’ve bet on individual people.

My company was a ghostwriting business. I spent a lot of time living in experts’ heads. Bylines included:

  • Justin Kan (founder of Twitch)
  • Sam Altman (then of Y-Combinator)
  • Ellen Pao (CEO of Reddit)

During this investing, I also dabbled with crypto. I took the advice of friends, but those friends didn’t have control over the asset. They were speculators. With a private company, I’m betting on actual leadership. Leadership controls the outcome. They’re responsible for everything.

The lesson: bet on people who control the outcome. Or bet on no-one (the index). Don’t bet on people without control.

In a gambling sense: I’ve placed four bets on startups, where variance is high and likelihood is low:

  • 1 failed
  • 1 is planned to IPO this year
  • 1 is going gangbusters
  • 1 (the one that prompted this musing) just received a term sheet at 2.5x what I bought in

When Partner learned that my ~$15k investment was now worth ~$37.5k, she told me: “You’re like an odd sort of couch.” Apparently, most people find coins in the couch cushions, not tech company stock that they haven’t thought about in months.

It’s the same way I play poker: I find a spot where I have an edge, and I hammer it over and over and over again. Eventually, if I bet the same amount into ten different companies, and a successful company will more than 10x my money, I need to be right more than 1/10 times. (And, of course, not run out of money.)

Most people either don’t have the resolve or aren’t right more than 1/10 times.

Different Risk Profiles

Graduating university, Partner was saving 75% of her paycheck. She didn’t know many people didn’t save at all, and most financial experts only recommend around 15%. She thought what she was doing seemed logical.

We are FIRE sort of people, just with different risk profiles. Partner enjoys working for a paycheck. I work to win the lottery.

These mutually-balanced approaches are part of what makes us a good team. When we need to invent something out of nothing, I’m usually team captain. When a problem needs debugging, she’s in command.

After reading a draft of this article, Partner had this to say: 

“I think this last part might warrant slightly more space. You’re hedged in a way most people don’t get to be. 

It’s one thing to take big bets when you’re young and have no responsibilities. It’s that people tend to get addicted to the paycheck when they set their lives up in ways where they feel the need to have stability. They may miss out on being able to use those skills in big-bet ways as they don’t want to risk a loss. It’s also hard to have the mental space and discipline to self-hedge.

I’m your hedge so you can chase the upside.” 

One day, my ship will come in. And if not, we’re still happy.

Do Fewer

You win by making the right move. You make the right move by waiting for it.

Before my jaw surgery in 2018, I made too many moves.

I underwent a sleep study at a facility that allowed me to sleep on my stomach. Obstructive sleep apnea is positional. Bad medical care.

A dentist prescribed an oral appliance and lied to me about its potential side effects. I wore it. The side effects were bad. 

A surgeon told me I’d need to fix my deviated septum, so I might as well do it now. Unnecessary surgery. I’d later have maxillomandibular advancement, which would necessitate a septum fix at that point anyway. I had mis-sequenced, again due to bad advice from doctors.

Six doctors mis-diagnosed or mis-treated me before I found the world’s expert in obstructive sleep apnea. Not himself a surgeon, he sent me to the only surgeon he liked. I had the surgery. It went wonderfully. 

One quality move would have saved me ten years and six bad doctors, one bad surgery, and one damaging oral appliance.

I had an insufficient respect for quality.


A friend has spent the last decade on a large legal case about a contract violation. Ten years, about ten moves. He says most of his days are spent staring at a wall thinking. The hardest part hasn’t been any single move. It’s been the waiting between them — the part where you’re not doing anything visible. 

It’s easy to get antsy. But the right move at the wrong time is the wrong move. And the wrong move, just to do something is even worse. 

That’s not laziness. That’s respect for quality.


Recently, two optometrists told me I should get corneal crosslinking. The pattern-matching said I needed it. Something didn’t smell right. 

So I went to the actual experts — the ones who’ve seen thousands of patients who look like me over the past thirty years and done seven hundred-plus surgeries on people with my eyes. 

At the end of this month, I’m flying to France to install permanent contacts. The pattern-matchers were wrong. The real experts were right. The move they suggested would have been unnecessary.

Refusing a move is also a move. Sometimes it’s the best move.


When I started freelancing, I asked everyone for client referrals. I had to. I didn’t know who would say yes, what worked, what my rate was, or who my buyer was. This was the explore phase. More information was better.

By my third set of clients, the machine started carrying itself. My hourly rate was higher than many lawyers’. Inbound exceeded what I wanted.

The shift on calls was exponential. I had good pre-call materials. I had good post-call follow-ups. The call itself was mostly listening and repeating back what the client had said.

One call, I was sitting at a kitchen table on mute, pulling funny faces while my then-partner pointed at the phone whisper-yelling, “Pay attention! Focus!” The client stopped talking. I unmuted. I said five words. I re-muted. The client said, “Wow, you really get it!” Then-partner was floored.

I would tell early-Julian to keep investing in the process. And not to abandon it when he got tired of it — to keep investing, just in a new way. The work shifts from doing more to doing fewer, better. Respect the elegance. 


Flailing is not testing.

When I hired my contractor, I went for volume — got fifteen quotes, narrowed them down. The cost of each one coming by was low — just some of my time — so I figured why not. But I wasn’t systematic. A bit more research upfront — learning how the process works, what the categories of contractor are, what the right questions to ask are — would have produced a faster result with fewer visits. 

Getting a lot of information systematically is a research strategy. Getting a lot of information randomly is flailing. The two feel similar from inside. They aren’t.


Closing on this apartment took eight months. The required topics ranged from negotiation to financing to weird legal processes to printing documents at 11 PM in rural France. About ten major moves in total.

Once the incentives were aligned — me, my broker, the seller’s broker — the rest clicked pretty smoothly. The eight months were spent making the right moves slowly, not many moves quickly. And about half of the key moves were me saying no to other people’s requests. At least two of those would have ruined the deal. 


It’s not about doing less. It’s about doing fewer, where each one is more elegant. Build the system that reduces the steps. Invest in infrastructure. Make the right move when the right move presents itself.

If “fewer” ever becomes zero, that’s a different problem. This approach won’t fix that one. But it does need fixing.

Life is full of games. Games require moves. Don’t do less. Do fewer. 

What If It Were Easy?

The goal of the game is to do. You do by removing friction. 

A few years ago, a shaman watched me explain something I was struggling with. Then he asked, “What if it were easy?”

The friend with me said, before I could answer: “Julian associates difficulty with value.” 

He wasn’t wrong. I think most people do. We assume that if something is hard, it must matter; if it’s easy, it can’t be the real thing. Cultures everywhere reinforce this: no pain, no gain; if it burns, it’s working. 

But sometimes a thing is hard because it’s valuable, and sometimes it’s hard because of friction. Both feel difficult. They’re worlds apart. 

I notice the difference most clearly with games.

When I’m playing a game I love, three things happen: 

  1. I pay attention without effort. 
  2. I want to improve. 
  3. When it ends, I want more. 

This feeling – total absorption, no friction between me and the activity – is rare and precious. Most activities require me to push myself to do them. Games don’t. They grab me by my noggin and suddenly I’m along for the ride. 

A movie buff once told me he loves movies for the immersion. I experience immersion with movies sometimes. With books and theater, sometimes. With games, almost always. That’s information about me, not about games. Games are my art form.

This week I made a list of things in my day I find unenjoyable. Except for the entries about physical pain, every entry was a type of friction: either current or future. Some friction is necessary as a means to an end (waiting on hold with a doctor’s office). But some of it is inherited assumptions about how a life is supposed to feel.

If the shaman asked me again today, I’d answer: I think more of it is supposed to be easy. Not all of it. But more than I’ve been letting it be.

I’m game. 

The Surgeon Who Quoted Standard Practice

You win the game by assembling the right team. In medicine, the right team thinks. 

Before my sleep apnea surgery, I interviewed surgeons the way you interview contractors. Notebook in my pocket, questions prepared, specific concerns about specific structures, specific tradeoffs, and speculation about areas outside of the medical literature. 

After ten years of complaining about sleep to at least a half-dozen doctors, I finally met a surgeon who lit up when I pulled out the notebook. We were in a teaching hospital; his students were in the room. He went question-by-question with me. He enjoyed the questions the way an expert juggler enjoys a bowling ball being thrown at his head. I pushed him hard. He juggled the chainsaws. We became friends.

The second surgeon, at a different and widely respected teaching hospital, wore a very nice lab coat and said things like “the standard practice in this scenario is…” She said it several times. When I pressed on specifics, she returned to standard practice. She was pleasant. She was credentialed. She was a pattern-matcher. She wanted me to use a CPAP for the rest of my life. 

Doctors are often pattern-matchers. You go in with symptoms, they recognize the pattern, they prescribe the standard response. Most of the time this works, because most symptoms are common. The pattern holds.

The problem is that pattern-matching is indistinguishable from competence until you’re the edge case. And then it’s catastrophically different.

A real scientist notices when the pattern doesn’t fit. A pattern-matcher doesn’t notice, because noticing would require understanding the mechanics rather than seeing the pattern. The failure is perceptual, not moral. The pattern-matcher isn’t lying and usually isn’t careless — they don’t understand the mechanics of the machine, so they follow the owner’s manual. 

This is why “they didn’t intend to be malicious” is such a weak defense of anyone in a professional role. Nobody intends malice. Bullies don’t intend malice — they perceive attacks where there aren’t any. Cruel people don’t intend cruelty — they mis-observe what cruelty is (often by thinking they’re acting righteously). The failure of perception is the failure. 

Optimism is a specific, dangerous version of this. The optimist sees only what’s going right. If their own work is the problem, they can’t see it — and they can’t hear it when other people raise it, because the pattern in their head is: my work is fine. 

I don’t want a doctor. I want a scientist who practices medicine. Even better: a philosopher who uses science to practice medicine.

A test: can you break your surgeon in conversation? If they can be broken – if your uneducated mind can throw questions that cause them to buckle – are you really going to trust them cutting into your unconscious body? If a surgeon can’t handle intensity well, do you really trust them with your surgery? 

After my first six doctors mis-diagnosed or mis-treated my sleep issue, I now attack the ideas of every doctor who consults on my case. If they can’t hack it, I want a different doctor. I didn’t even go to medical school, and you can’t handle me? 

I may irk some competent doctors who are unwilling to tolerate my approach. I accept this rate of false negatives, since I am happy to travel the country to find a doctor. If I had limited options, I would behave differently. 

It’s lonely to keep searching for a new doctor over and over again. For one recent medical topic, I’m on six consults and counting. 

When it’s not a big deal, I don’t fight this hard. But when it is, I’ll keep attacking your ideas, methodology, and approach until I dismiss you or I trust you. 

Most people fall into the first category. The second category is how I befriended my surgeon. 

Game on.

The empty longing of a holding pattern. (Apr 12 2026)

In which Our Hero yearns. 

When a plane doesn’t yet have a safe runway available, the control tower tells the captain to “go around again”. The captain circles and circles, awaiting the change in this external event that will enable the hundreds of passengers to continue on with their lives. No one enjoys a holding pattern. Quite the opposite: it is during these unenjoyable intervals that we find ourselves “killing time”. 

The last few weeks have been versions of this activity. I’ve forwarded key aspects of incredible importance (my eye surgery; Partner’s jaw surgery complications fixing; Partner’s medical malpractice case; apartment renovations; my work). Yet we – Partner and I – are not living the lives we wish. 

We lift weights more days than not. We amble through the most beautiful park in the greatest city in the world. We cook and eat food that we enjoy. We watch Jeopardy over lunch or dinner, shouting out the answers we know (and a roughly equal number that we don’t). 

But still, we wish for more community. 

We moved into this apartment with the intent of living with others. Now, 2.5 months in, renovations have not started. They might not for another month. Then add 4 months for the renovations themselves. And it could be – probably will be – over half a year before we live with roommates we like, hosting weekly dinners and playing board games and shouting out Jeopardy answers with more than just ourselves. 

This period – this holding pattern – weighs on me. 

There’s no point establishing clear patterns and habits and routines when they will all change in a month. No point improving the infrastructure or systems in a home that will literally have different walls. No reason to stabilize on processes of engagement with my roommate (Partner) when we’ll need to live elsewhere for a while and then return to a different home. 

So we set ourselves on a month-long horizon. We establish temporary patterns. We work, and lift weights, and reach out to friends. We enjoy what we can. 

But still, each day, I want more. 

I want what we’re building. I want at least 5 people living here. I want to cook meals with others, to establish a weekly “Come over for dinner on Tuesday!” that invites a half-dozen people. A board game group and a poker group. I miss those activities. I miss them, though I’ve never had them. 

And that weight – the weight of wanting what I don’t have – is a heavy burden

for at least the next month. Or two. Or four. Or six. Or….

On Occupation (April 8 2026)

Not the military type. 

My recent activity has all but concluded.
Six months of hiring.
An important job.
Hiring, negotiating, structuring, whittling.
And now I have a contractor. 

My plans are submitted.
So, may god’s love be with me! 

Now,
I want a job. 

Sure, I spent 6 months working on key life projects (purchasing an apartment; hiring contractors).
Now I’d like to return to work.
It’s a weird experience for someone who
has only ever run his own business.
(Sure, there was a year-long stint as chief of staff to the ceo of a tech company.) 

I’ve only ever gotten jobs from referrals.
And most of those are self-directed. 

Now,
I seek something stable.
I’d love a remote job with clear deliverables.
What are my skills? 

  1. Writing. Blog posts, website copy. I’ve done lots of reliable work here. (Earlier this decade, I was the most sought-after ghostwriter in the Bay Area tech scene!)  
  2. Fundraising pitches. I’ve raised $1.5M for one startup and $800k for another, both by rewriting and workshopping their pitches (and the former by actually doing the pitching). 
  3. CEO whispering. I navigated one company through a cofounder split-up, served as chief of staff to the ceo of another, and helped a third rewrite her sales contracts and sales calls, tripling her ARR in 2 months. 

What else? 

  • I do good work, turn it in on time, and my coworkers generally like me. That’s worth something too. 

I feel this odd sense of loss. Of distance from myself. As though I wish for this situation – this need for occupation – to be solved. But also, a reticence to exist in a box where it is solved. 

I’d enjoy this occupation because the rest of my activity is more lax.
The books I’ve written; the apartment I’m remodeling; the weird medical and legal systems I’m working through: all would be improved if my head were also often somewhere else. 

And also, it would be nice if that somewhere else also gave me money. 

Forging the Foundation (Mar 25 2026)

Measure twice, cut once. 

15 contractors interviewed, of which: 

  • 4 fired me on the first call when I wouldn’t tell them a budget. 
  • 2 submitted proposals without walkthroughs, of which:
    • One was way too high, with unreasonable structural terms that brought to mind the anger of a jilted lover. 
    • One was nondescript. (I guess that’s what you get when you don’t even do a walkthrough.) 
  • 9 visited for walkthroughs, of which:
    • 1 started as the leader of the pack; I then realized he was making me worry about the wrong things. 
    • 1 wears Carhartt to “dress the part”, but has no actual substance along with this appearance. 
    • 1 mis-estimated the size of my apartment by about 3x after looking at architectural drawings. 
    • 3 never sent proposals (lol!)
    • 1 came in so low as to seem scammy. They also call me every other day, even though I haven’t replied in weeks (lol.) 
    • 2 seemed reasonable, of which:
      • 1 failed to refer me to their recommended architect when I requested (and then stopped talking to me for reasons uncertain, but perhaps that I answered honestly his question “What are you thinking about our proposal?” with “You’re currently second place in my final three”.) 
      • 1 has nailed down scope and is finalizing contract terms.
        • UPDATE THREE HOURS LATER: WE HAVE SIGNED. I HAVE A CONTRACTOR. WOOHOO!!! 

I really don’t think I’m a problem client.
I wouldn’t mind working with me.
I would need to be clear about expectations and boundaries.
I would need to feel comfortable saying, “That’s a no from me, dawg.” 

But I’m not a blocker.
I care about quality and enabling my team to succeed.
And when I say I’ll do something, I do it. 

And in return, the contractor will receive: 

  1. Money. Lots of money.
    1. Incredulous question: How the hell do people buy renovations without negotiating scope or terms? Some of these were shocking:
      1. I saved at least 10% on the total cost by simply saying “this seems high” to a bunch of terms and he came down on them. 
      2. I saved at least 15% by simply saying “What is this thing?” and then saying “We don’t need it” when the price was higher than my value. Recessed shelf in shower for $2100? Nope. Stone step in front of shower for $500? Nope. If it ain’t functional, good chance I don’t want it. 
  2. Referrals. Multiple referrals.
    1. Because I vet my contractors and vendors aggressively, peers take my advice. My sister is about to renovate her apartment. Is she going to spend 5 months going from 15 to 9 to 3 to 1? Or will she trust that my analysis is worthwhile (and even just use my contract structure, which I went back-and-forth with him on four times, lol.) 
  3. Focus and edits and improvements, oh my!
    1. One part of my contractor’s contract had him proposing usurious terms in case of nonpayment. A quick google showed these as 1) non-enforceable, and 2) a criminal violation! Like very illegal!! A totally reasonable person might have let him keep those terms. But I told him how to improve them. And now he’ll probably fix his standard contract. That’s nice. 

My contractor search started in September. Today, it is March 26th. This may be the second biggest personal purchase I ever make (after the home itself). Shouldn’t I do it right? 

Co Op Corruption (Mar 25 2026)

In which ugh you’re so annoying… … …. 

The property management company emailed me. URGENT, the subject line says. Leak in my line. Two floors down. From my apartment ??? !!! ??? !
They offered tomorrow. What times can I do?
Any time from 10:30am to 5pm.
Okay; the plumber will arrive between 9 and 11am. 

Wait, what?
I offered 10:30am to 5pm. That 6.5 hour span. You can’t just say a different time. 

My tone was clear, direct, and firm. I did not say, “What the fuck is wrong with you?” I did not say, “It’s unreasonable behavior like this that makes our apartment building want to fire you… which, by the way, is our third priority for this year.”
I told them no. I offered today instead. I also said that they could send their person tomorrow before 10:30am if he’s okay waiting in the hallway. 

This experience reminds me of the time they replied to my query email with a completely incomplete set of information. You know, the time I asked a very simple, reasonable question about sequencing A or B first, and their answer said, “IT IS VERY IMPORTANT TO…” and then missed the actual meat. Like the sender accidentally deleted the email right before hitting send. 

Or the time they owed me two key fobs to my apartment building and told me they’d deliver them on Wednesday. But Wednesday came and went. So she promised me Monday. But Monday was a blizzard. So definitely this week. Except Friday came: no fobs. So the following Tuesday, when I called, she said, “They’re coming today”. 

Sure. It happened. So I guess that’s a win.
What’s not a win?
The two week delay. 

Shortly after moving in, I asked my building’s superintendent why the management company is so incompetent. He said they take kickbacks from the repair people they send out. 

Dispatch from the building’s shareholder meeting: everyone hates the management company. They orchestrated the fixing of the facade. No feasibility study was done ahead of time and it ended up costing $870k, which everyone was surprised by. $70k of it was the cost of scaffolding alone as the scaffolding was up for TWO YEARS.

Someone else complained that they received a bill from the management company for $300 for a painter they sent out. “They charged me $300 for a four foot painter! He couldn’t even paint nothing because he didn’t bring no ladder and he was four feet tall!”

There were probably 2-3 other complaints, including about dead door lock batteries (leading to inability to open the package room for 6 days), poor heat (they control the computer-controlled thermostat), and egregious fees, all targeted at the management company.

It’s time to fire! 😀

Fast, Delayed (Mar 13 2026)

In which Our Hero chills the fuck out. 

Three days ago I wanted to fast.
I’ve done long fasts before. When I need to clear my head.
Partner says I’m less sharp when I fast.
At one point I mused that I may be 80% as effective, but focus for 200% as long. 

My emotions are duller. Chiller. Easier.
It’s like the old food bank advertisement: “Nothing else matters when you’re hungry.” 

I like being hungry.
It fills me with emptiness.
The sort of emptiness that allows for replenishment. 

At least one close relative is made uncomfortable by my fasting.
They think – and commented – and rightfully so – that it sounds like something I can control when I feel out of control.
Okay.
Sure.
I guess that’s somewhat disordered? 

I’m not sure whether the damage of this sort of behavior is the magnitude or frequency.
Alcohol or cannabis or opiates have a similar sitch.
Why are you doing it? What are the effects? How stable are you and why and wherefore? How much does it hurt you or those around you? 

On Tuesday I wanted to fast. I missed the equipment. (I like to take ketones on the first day of a fast.) I wasn’t stressed, per se, but I could feel myself getting there.
When making a big decision or undergoing a life change.
I acquired the items through the online internet. 

On Thursday, they arrived.
Today, I fast. 

I wish I had fasted earlier. Had acquired the items in person (New York has everything!) or performed a less-perfect version of accessing ketosis sans ketones.
Last night, I stayed awake until 4, very much not wanting to.
I couldn’t sleep. My mind spun and crashed out. 

Today, I might have arrived at a bathroom solution.
And my most-likely contractor sent an acceptable quote.

What are other options? I don’t like drinking or drugs.
I used to run long distance, a similar effect. 

Sometimes I fast. I like it. It works. 

It’s nice to have a clearer mind during times of intensity.
And today I ran 5 miles, the farthest since breaking my foot. 

Tomorrow, I may eat.
How glorious that will be. 

Treadmills (Feb 28 2026) 

Criticism is best spoken directly to the creators. 

Tonight I experienced excellent performance art. Insightful observations, beautifully executed. What follows is my letter to its creators: 

My Dearest Pony Cam, 

Thank you for a guffaw-provoking show. I enjoyed it from the Chef’s Table this evening. Both my partner (a trick-or-treating ghost) and I (the diner in the blue hat) will speak very highly of your show to our friends and family. 

After leaving and discussing the show with another group of patrons (they recognized me as I was passing their dinner table two blocks away), I have one observation/suggestion for you to think about. 

I see merit in the show’s ending (the explicit Ok Go reference, alongside the dance performance of that video). I think that the dance would benefit from a clearer host-to-audience emotional framing before it happens. 

  • Is it cheeky self-aware appreciation of the lineage of treadmill performance art (“That’s the best we can do with treadmills. And here’s the second best…”? 
  • Is it self-effacing (“We know when you return to work on Monday you’ll need some way to tell your colleagues what you saw. You’ll say, “Four people performing on treadmills.” They’ll say, “Oh, like the OKGO music video?” And you’ll say “Yes, exactly like that.” [Cue dance])? 

The dance performance felt like an unframed homage. And, after such a beautifully constructed show, it felt like watching an innovative troupe ending with a cover. (Imagine Pink Floyd just ending a concert with a cover (but not making it clear why)). Even just a “We really want to acknowledge our roots” would change the experience, giving that dance meaning rather than only spectacle and (for some people) nostalgia. 

Depending on what you’re trying to achieve with the treadmill section, I could imagine a few different framings. I’d love to chat more about your goal here and brainstorm ideas.

Happy to chat about it more, as well as any other aspects of my experience of the show. (And to misuse the idiom, feel free to tell me to go fuck spiders 🙂 Hope this observation is helpful! 

Thanks for a great night!

Julian 

[My phone number]