The goal of the game is to win the games. The hard part is noticing they exist.
I was in the Trader Joe’s in Santa Cruz, California, standing between two checkout lines. Both stations had a cashier. Neither line had people waiting. I was deliberately ambiguous about which line I was in.
A shopper arrived behind me. She asked which line I’d chosen. I answered slowly: whichever one finishes first.
She found this unacceptable. She appealed to the Trader Joe’s gods — that is, the cashier. The cashier ruled against me. You have to pick a line. I hemmed and hawed to buy myself time and picked.
About two years later, I was shopping with a friend at that same Trader Joe’s. My friend performed the exact same hedge. A person asked which line we were in. My friend answered the same as I had. Once again The Gods smote us. So I stood in one line and she in the other. Whichever line finished first: our group re-combined there.
It’s like the old saying: “Everyone is playing a game that you know nothing about.”
Here are my Trader Joe’s games:
The dual-line straddle. If you stand at the right angle between two lines, you can commit to whichever one moves faster. This is optimal play — it’s an option you should always exercise when the structure permits it. It’s also widely considered rude, for reasons that truly make no sense to me. I’m there first; I deserve to be served first. This is a queueing theory problem: one line is more fair, BUT people also feel more annoyed that they’re in a longer line. (And here’s the thing: the person directly behind me isn’t actually the one harmed by my slowness. The person farther back is — the one whose checkout would have opened up if I’d committed earlier. We’re all glaring at the wrong people.)
The tag-team shop. Often, I stand in line while Partner grabs more items. The line moves; I advance; she rejoins. We’ve doubled our throughput. In the US, this is fine. In France, it’s a violation — my sister once spoke to me in a bakery line outside Paris and the woman behind us made it clear: this is a faux pas. Different country, different rules. (And yes, it’s perfectly reasonable to permit joining, or to restrict joining, or to permit joining but without an item, or to permit a direct substitution of equal numbers of people for equal numbers of people / equal items for equal items. If you can think of it, I can justify it.)
The end-of-line dash. Partner’s specialty. As we approach the register, Partner likes to make a mad dash for one final item. Discussing this game, she was the most beamingly radiant I’ve seen her in a while. It has all the traits of a good game: clearly-defined, time-pressured, skill-based, some luck to keep you on your toes, low-stakes if you lose. Sometimes she meets me after the checkout emptyhanded. Sometimes she brings the stracciatella we don’t actually need but ends up being delicious with a little honey and salt. That’s not the point. The point was the game.
Here’s the secret: Trader Joe’s is also playing a game.
Their queueing system isn’t optimized for throughput. There isn’t always a central queue, no take-a-number system, no signal from the register that they’re almost ready for the next customer (so the next customer can start walking). When I asked where the bathroom was, the employee walked me halfway across the store rather than pointing. They’ve decided their game is warm experience, not minutes per customer.
Which means the friction I keep running into at Trader Joe’s isn’t accidental. It’s the residue of a different optimization. They’re playing for one thing; I’m playing for another; the shopper behind me is playing for a third (presumably their personal, egotistical perception of fairness powered by a deontological backing of the inefficient rules of Trader Joe’s (because it sure as hell ain’t actual fairness; actual fairness means the first arrival gets to checkout first)). All three of us are right, given our games. We’re just not playing the same one.
Most disagreements about etiquette aren’t moral disagreements. They’re disagreements about which game everyone thinks they’re playing.
In serious situations, I’ve heard people say, “I’m not here to play games.”
Perhaps it’s no coincidence that they always say that angrily.
Julian Wise 