What If It Were Easy?

The goal of the game is to do. You do by removing friction. 

A few years ago, a shaman watched me explain something I was struggling with. Then he asked, “What if it were easy?”

The friend with me said, before I could answer: “Julian associates difficulty with value.” 

He wasn’t wrong. I think most people do. We assume that if something is hard, it must matter; if it’s easy, it can’t be the real thing. Cultures everywhere reinforce this: no pain, no gain; if it burns, it’s working. 

But sometimes a thing is hard because it’s valuable, and sometimes it’s hard because of friction. Both feel difficult. They’re worlds apart. 

I notice the difference most clearly with games.

When I’m playing a game I love, three things happen: 

  1. I pay attention without effort. 
  2. I want to improve. 
  3. When it ends, I want more. 

This feeling – total absorption, no friction between me and the activity – is rare and precious. Most activities require me to push myself to do them. Games don’t. They grab me by my noggin and suddenly I’m along for the ride. 

A movie buff once told me he loves movies for the immersion. I experience immersion with movies sometimes. With books and theater, sometimes. With games, almost always. That’s information about me, not about games. Games are my art form.

This week I made a list of things in my day I find unenjoyable. Except for the entries about physical pain, every entry was a type of friction: either current or future. Some friction is necessary as a means to an end (waiting on hold with a doctor’s office). But some of it is inherited assumptions about how a life is supposed to feel.

If the shaman asked me again today, I’d answer: I think more of it is supposed to be easy. Not all of it. But more than I’ve been letting it be.

I’m game. 

The Surgeon Who Quoted Standard Practice

You win the game by assembling the right team. In medicine, the right team thinks. 

Before my sleep apnea surgery, I interviewed surgeons the way you interview contractors. Notebook in my pocket, questions prepared, specific concerns about specific structures, specific tradeoffs, and speculation about areas outside of the medical literature. 

After ten years of complaining about sleep to at least a half-dozen doctors, I finally met a surgeon who lit up when I pulled out the notebook. We were in a teaching hospital; his students were in the room. He went question-by-question with me. He enjoyed the questions the way an expert juggler enjoys a bowling ball being thrown at his head. I pushed him hard. He juggled the chainsaws. We became friends.

The second surgeon, at a different and widely respected teaching hospital, wore a very nice lab coat and said things like “the standard practice in this scenario is…” She said it several times. When I pressed on specifics, she returned to standard practice. She was pleasant. She was credentialed. She was a pattern-matcher. She wanted me to use a CPAP for the rest of my life. 

Doctors are often pattern-matchers. You go in with symptoms, they recognize the pattern, they prescribe the standard response. Most of the time this works, because most symptoms are common. The pattern holds.

The problem is that pattern-matching is indistinguishable from competence until you’re the edge case. And then it’s catastrophically different.

A real scientist notices when the pattern doesn’t fit. A pattern-matcher doesn’t notice, because noticing would require understanding the mechanics rather than seeing the pattern. The failure is perceptual, not moral. The pattern-matcher isn’t lying and usually isn’t careless — they don’t understand the mechanics of the machine, so they follow the owner’s manual. 

This is why “they didn’t intend to be malicious” is such a weak defense of anyone in a professional role. Nobody intends malice. Bullies don’t intend malice — they perceive attacks where there aren’t any. Cruel people don’t intend cruelty — they mis-observe what cruelty is (often by thinking they’re acting righteously). The failure of perception is the failure. 

Optimism is a specific, dangerous version of this. The optimist sees only what’s going right. If their own work is the problem, they can’t see it — and they can’t hear it when other people raise it, because the pattern in their head is: my work is fine. 

I don’t want a doctor. I want a scientist who practices medicine. Even better: a philosopher who uses science to practice medicine.

A test: can you break your surgeon in conversation? If they can be broken – if your uneducated mind can throw questions that cause them to buckle – are you really going to trust them cutting into your unconscious body? If a surgeon can’t handle intensity well, do you really trust them with your surgery? 

After my first six doctors mis-diagnosed or mis-treated my sleep issue, I now attack the ideas of every doctor who consults on my case. If they can’t hack it, I want a different doctor. I didn’t even go to medical school, and you can’t handle me? 

I may irk some competent doctors who are unwilling to tolerate my approach. I accept this rate of false negatives, since I am happy to travel the country to find a doctor. If I had limited options, I would behave differently. 

It’s lonely to keep searching for a new doctor over and over again. For one recent medical topic, I’m on six consults and counting. 

When it’s not a big deal, I don’t fight this hard. But when it is, I’ll keep attacking your ideas, methodology, and approach until I dismiss you or I trust you. 

Most people fall into the first category. The second category is how I befriended my surgeon. 

Game on.

The empty longing of a holding pattern. (Apr 12 2026)

In which Our Hero yearns. 

When a plane doesn’t yet have a safe runway available, the control tower tells the captain to “go around again”. The captain circles and circles, awaiting the change in this external event that will enable the hundreds of passengers to continue on with their lives. No one enjoys a holding pattern. Quite the opposite: it is during these unenjoyable intervals that we find ourselves “killing time”. 

The last few weeks have been versions of this activity. I’ve forwarded key aspects of incredible importance (my eye surgery; Partner’s jaw surgery complications fixing; Partner’s medical malpractice case; apartment renovations; my work). Yet we – Partner and I – are not living the lives we wish. 

We lift weights more days than not. We amble through the most beautiful park in the greatest city in the world. We cook and eat food that we enjoy. We watch Jeopardy over lunch or dinner, shouting out the answers we know (and a roughly equal number that we don’t). 

But still, we wish for more community. 

We moved into this apartment with the intent of living with others. Now, 2.5 months in, renovations have not started. They might not for another month. Then add 4 months for the renovations themselves. And it could be – probably will be – over half a year before we live with roommates we like, hosting weekly dinners and playing board games and shouting out Jeopardy answers with more than just ourselves. 

This period – this holding pattern – weighs on me. 

There’s no point establishing clear patterns and habits and routines when they will all change in a month. No point improving the infrastructure or systems in a home that will literally have different walls. No reason to stabilize on processes of engagement with my roommate (Partner) when we’ll need to live elsewhere for a while and then return to a different home. 

So we set ourselves on a month-long horizon. We establish temporary patterns. We work, and lift weights, and reach out to friends. We enjoy what we can. 

But still, each day, I want more. 

I want what we’re building. I want at least 5 people living here. I want to cook meals with others, to establish a weekly “Come over for dinner on Tuesday!” that invites a half-dozen people. A board game group and a poker group. I miss those activities. I miss them, though I’ve never had them. 

And that weight – the weight of wanting what I don’t have – is a heavy burden

for at least the next month. Or two. Or four. Or six. Or….

On Occupation (April 8 2026)

Not the military type. 

My recent activity has all but concluded.
Six months of hiring.
An important job.
Hiring, negotiating, structuring, whittling.
And now I have a contractor. 

My plans are submitted.
So, may god’s love be with me! 

Now,
I want a job. 

Sure, I spent 6 months working on key life projects (purchasing an apartment; hiring contractors).
Now I’d like to return to work.
It’s a weird experience for someone who
has only ever run his own business.
(Sure, there was a year-long stint as chief of staff to the ceo of a tech company.) 

I’ve only ever gotten jobs from referrals.
And most of those are self-directed. 

Now,
I seek something stable.
I’d love a remote job with clear deliverables.
What are my skills? 

  1. Writing. Blog posts, website copy. I’ve done lots of reliable work here. (Earlier this decade, I was the most sought-after ghostwriter in the Bay Area tech scene!)  
  2. Fundraising pitches. I’ve raised $1.5M for one startup and $800k for another, both by rewriting and workshopping their pitches (and the former by actually doing the pitching). 
  3. CEO whispering. I navigated one company through a cofounder split-up, served as chief of staff to the ceo of another, and helped a third rewrite her sales contracts and sales calls, tripling her ARR in 2 months. 

What else? 

  • I do good work, turn it in on time, and my coworkers generally like me. That’s worth something too. 

I feel this odd sense of loss. Of distance from myself. As though I wish for this situation – this need for occupation – to be solved. But also, a reticence to exist in a box where it is solved. 

I’d enjoy this occupation because the rest of my activity is more lax.
The books I’ve written; the apartment I’m remodeling; the weird medical and legal systems I’m working through: all would be improved if my head were also often somewhere else. 

And also, it would be nice if that somewhere else also gave me money. 

Forging the Foundation (Mar 25 2026)

Measure twice, cut once. 

15 contractors interviewed, of which: 

  • 4 fired me on the first call when I wouldn’t tell them a budget. 
  • 2 submitted proposals without walkthroughs, of which:
    • One was way too high, with unreasonable structural terms that brought to mind the anger of a jilted lover. 
    • One was nondescript. (I guess that’s what you get when you don’t even do a walkthrough.) 
  • 9 visited for walkthroughs, of which:
    • 1 started as the leader of the pack; I then realized he was making me worry about the wrong things. 
    • 1 wears Carhartt to “dress the part”, but has no actual substance along with this appearance. 
    • 1 mis-estimated the size of my apartment by about 3x after looking at architectural drawings. 
    • 3 never sent proposals (lol!)
    • 1 came in so low as to seem scammy. They also call me every other day, even though I haven’t replied in weeks (lol.) 
    • 2 seemed reasonable, of which:
      • 1 failed to refer me to their recommended architect when I requested (and then stopped talking to me for reasons uncertain, but perhaps that I answered honestly his question “What are you thinking about our proposal?” with “You’re currently second place in my final three”.) 
      • 1 has nailed down scope and is finalizing contract terms.
        • UPDATE THREE HOURS LATER: WE HAVE SIGNED. I HAVE A CONTRACTOR. WOOHOO!!! 

I really don’t think I’m a problem client.
I wouldn’t mind working with me.
I would need to be clear about expectations and boundaries.
I would need to feel comfortable saying, “That’s a no from me, dawg.” 

But I’m not a blocker.
I care about quality and enabling my team to succeed.
And when I say I’ll do something, I do it. 

And in return, the contractor will receive: 

  1. Money. Lots of money.
    1. Incredulous question: How the hell do people buy renovations without negotiating scope or terms? Some of these were shocking:
      1. I saved at least 10% on the total cost by simply saying “this seems high” to a bunch of terms and he came down on them. 
      2. I saved at least 15% by simply saying “What is this thing?” and then saying “We don’t need it” when the price was higher than my value. Recessed shelf in shower for $2100? Nope. Stone step in front of shower for $500? Nope. If it ain’t functional, good chance I don’t want it. 
  2. Referrals. Multiple referrals.
    1. Because I vet my contractors and vendors aggressively, peers take my advice. My sister is about to renovate her apartment. Is she going to spend 5 months going from 15 to 9 to 3 to 1? Or will she trust that my analysis is worthwhile (and even just use my contract structure, which I went back-and-forth with him on four times, lol.) 
  3. Focus and edits and improvements, oh my!
    1. One part of my contractor’s contract had him proposing usurious terms in case of nonpayment. A quick google showed these as 1) non-enforceable, and 2) a criminal violation! Like very illegal!! A totally reasonable person might have let him keep those terms. But I told him how to improve them. And now he’ll probably fix his standard contract. That’s nice. 

My contractor search started in September. Today, it is March 26th. This may be the second biggest personal purchase I ever make (after the home itself). Shouldn’t I do it right? 

Co Op Corruption (Mar 25 2026)

In which ugh you’re so annoying… … …. 

The property management company emailed me. URGENT, the subject line says. Leak in my line. Two floors down. From my apartment ??? !!! ??? !
They offered tomorrow. What times can I do?
Any time from 10:30am to 5pm.
Okay; the plumber will arrive between 9 and 11am. 

Wait, what?
I offered 10:30am to 5pm. That 6.5 hour span. You can’t just say a different time. 

My tone was clear, direct, and firm. I did not say, “What the fuck is wrong with you?” I did not say, “It’s unreasonable behavior like this that makes our apartment building want to fire you… which, by the way, is our third priority for this year.”
I told them no. I offered today instead. I also said that they could send their person tomorrow before 10:30am if he’s okay waiting in the hallway. 

This experience reminds me of the time they replied to my query email with a completely incomplete set of information. You know, the time I asked a very simple, reasonable question about sequencing A or B first, and their answer said, “IT IS VERY IMPORTANT TO…” and then missed the actual meat. Like the sender accidentally deleted the email right before hitting send. 

Or the time they owed me two key fobs to my apartment building and told me they’d deliver them on Wednesday. But Wednesday came and went. So she promised me Monday. But Monday was a blizzard. So definitely this week. Except Friday came: no fobs. So the following Tuesday, when I called, she said, “They’re coming today”. 

Sure. It happened. So I guess that’s a win.
What’s not a win?
The two week delay. 

Shortly after moving in, I asked my building’s superintendent why the management company is so incompetent. He said they take kickbacks from the repair people they send out. 

Dispatch from the building’s shareholder meeting: everyone hates the management company. They orchestrated the fixing of the facade. No feasibility study was done ahead of time and it ended up costing $870k, which everyone was surprised by. $70k of it was the cost of scaffolding alone as the scaffolding was up for TWO YEARS.

Someone else complained that they received a bill from the management company for $300 for a painter they sent out. “They charged me $300 for a four foot painter! He couldn’t even paint nothing because he didn’t bring no ladder and he was four feet tall!”

There were probably 2-3 other complaints, including about dead door lock batteries (leading to inability to open the package room for 6 days), poor heat (they control the computer-controlled thermostat), and egregious fees, all targeted at the management company.

It’s time to fire! 😀

Fast, Delayed (Mar 13 2026)

In which Our Hero chills the fuck out. 

Three days ago I wanted to fast.
I’ve done long fasts before. When I need to clear my head.
Partner says I’m less sharp when I fast.
At one point I mused that I may be 80% as effective, but focus for 200% as long. 

My emotions are duller. Chiller. Easier.
It’s like the old food bank advertisement: “Nothing else matters when you’re hungry.” 

I like being hungry.
It fills me with emptiness.
The sort of emptiness that allows for replenishment. 

At least one close relative is made uncomfortable by my fasting.
They think – and commented – and rightfully so – that it sounds like something I can control when I feel out of control.
Okay.
Sure.
I guess that’s somewhat disordered? 

I’m not sure whether the damage of this sort of behavior is the magnitude or frequency.
Alcohol or cannabis or opiates have a similar sitch.
Why are you doing it? What are the effects? How stable are you and why and wherefore? How much does it hurt you or those around you? 

On Tuesday I wanted to fast. I missed the equipment. (I like to take ketones on the first day of a fast.) I wasn’t stressed, per se, but I could feel myself getting there.
When making a big decision or undergoing a life change.
I acquired the items through the online internet. 

On Thursday, they arrived.
Today, I fast. 

I wish I had fasted earlier. Had acquired the items in person (New York has everything!) or performed a less-perfect version of accessing ketosis sans ketones.
Last night, I stayed awake until 4, very much not wanting to.
I couldn’t sleep. My mind spun and crashed out. 

Today, I might have arrived at a bathroom solution.
And my most-likely contractor sent an acceptable quote.

What are other options? I don’t like drinking or drugs.
I used to run long distance, a similar effect. 

Sometimes I fast. I like it. It works. 

It’s nice to have a clearer mind during times of intensity.
And today I ran 5 miles, the farthest since breaking my foot. 

Tomorrow, I may eat.
How glorious that will be. 

Treadmills (Feb 28 2026) 

Criticism is best spoken directly to the creators. 

Tonight I experienced excellent performance art. Insightful observations, beautifully executed. What follows is my letter to its creators: 

My Dearest Pony Cam, 

Thank you for a guffaw-provoking show. I enjoyed it from the Chef’s Table this evening. Both my partner (a trick-or-treating ghost) and I (the diner in the blue hat) will speak very highly of your show to our friends and family. 

After leaving and discussing the show with another group of patrons (they recognized me as I was passing their dinner table two blocks away), I have one observation/suggestion for you to think about. 

I see merit in the show’s ending (the explicit Ok Go reference, alongside the dance performance of that video). I think that the dance would benefit from a clearer host-to-audience emotional framing before it happens. 

  • Is it cheeky self-aware appreciation of the lineage of treadmill performance art (“That’s the best we can do with treadmills. And here’s the second best…”? 
  • Is it self-effacing (“We know when you return to work on Monday you’ll need some way to tell your colleagues what you saw. You’ll say, “Four people performing on treadmills.” They’ll say, “Oh, like the OKGO music video?” And you’ll say “Yes, exactly like that.” [Cue dance])? 

The dance performance felt like an unframed homage. And, after such a beautifully constructed show, it felt like watching an innovative troupe ending with a cover. (Imagine Pink Floyd just ending a concert with a cover (but not making it clear why)). Even just a “We really want to acknowledge our roots” would change the experience, giving that dance meaning rather than only spectacle and (for some people) nostalgia. 

Depending on what you’re trying to achieve with the treadmill section, I could imagine a few different framings. I’d love to chat more about your goal here and brainstorm ideas.

Happy to chat about it more, as well as any other aspects of my experience of the show. (And to misuse the idiom, feel free to tell me to go fuck spiders 🙂 Hope this observation is helpful! 

Thanks for a great night!

Julian 

[My phone number] 

To Each Their Own (Valentine’s Day Poem) (Feb 14 2026)

In which Our Hero & Partner pen a poem. 

She is to fear as I am excitement. 

Our poor calibration; our tragic flaws. 

Whether biology or culture, 

faith or fate, 

such is, we agree, a soulmate. 

Is this framework unique to us,

or is it self-evident? 

Dislike of other comes from framework projection. 

Sometimes mine’s better,

sometimes yours. 

Neither own all, 

nor control wrongly; 

Calibration is key. 

Before you try to hyperoptimize a process, 

be sure you’re optimizing for what you actually want 

and not a correlate. 

But the People are Reasonable (Feb 10 2026)

In which Our Hero continues acquiring junk.  

Lack of scams… As yet. 

Yesterday, I bought a Peloton. The owner highlighted the three parts of the screen that are slightly buggy. They provided a discount of ~90% off retail, equivalent to ~50% off the going rate for used ones in NYC. 

I’m a big fan of Peloton. I’ve used a friend’s at his home. It’s exactly the sort of exercise I enjoy on an approximately-daily basis. I’ve been tracking the used market for the last few weeks. 

Spotting this one while my truck-having friend was in town: ‘twas a no-brainer. 

At pickup, I rotated the pedals and twisted the resistance knob: a check just in case. 

When I arrived home and plugged it in, the item booted up fine. I left it to go to sleep. 

The next day, it wouldn’t turn on. The power light blinked. Peculiar. 

I used the Peloton website to perform some basic troubleshooting. The results suggested I may require a new power cable. I ordered one (with a 30-day return window) to arrive tomorrow. 

I also messaged the seller with these diagnostics, asking if they had experienced this issue. They said they had not, but they asked me to keep them appraised. The tone of their replies suggest that 1) they want me to have a good experience, and 2) if there is an issue, they’d probably refund me something for it. 

Thusfar, I’ve bought 3 items from New Yorkers. (Admittedly this couple is technically in West New York, a city in… New Jersey!) And all of them have gone above and beyond with support and help. 

New York is perhaps the first place I’ve lived that has actually felt like a community.