In which Our Hero encounters an eggregious machine.
Walking through the casino today, I saw a brilliant game.
A perfectly engineered one.
A real bad egg.
It’s a slot machine called something like The Egg.
You put in your money. You slap the button.
Standard procedure.
Nothing shell-shocking.
But instead of reels to spin, there’s just an egg on the screen.
Every time you slap, the egg cracks a little more.
And when the egg is fully broken –
crack –
you win a jackpot.
The jackpots (at the $1 play level) range from about $3 to just over $10,000.
All of them are progressive.
They grow the longer you play.
The egg takes a variable number of slaps to break.
It’s a well-made game.
Eggsactly balanced.
Here’s why.
1. It redefines winning.
You will win.
The only question is when.
Just keep putting money in until the egg hatches.
Winning doesn’t feel like if.
Winning feels like eventually.
2. You feel progress.
Every slap cracks the egg a little more.
You’re getting closer.
A chip here, a fracture there.
Are you actually closer?
Who knows.
But it looks like you are, and that’s all your nervous system needs.
3. Everything is a jackpot.
I watched a man spend $70 chasing one $10 jackpot and two $3 jackpots.
He won three times.
He lost $54.
But emotionally, during the process?
Sunny side up.
After he left?
Fried.
4. It’s intelligible.
Most modern slot machines are incomprehensible.
You don’t even know what the rules for winning are until you’ve played for a while.
That confusion creates a false sense of mastery:
“I’m learning the game.”
You are—but learning doesn’t help.
The Egg is different.
Egg → crack → jackpot.
No shell game.
No mystery meat.
Immediate understanding.
Immediate hook.
Egg-ceptionally approachable.
A game egg-zactly positioned to attract newbies.
5. It creates tension – and guarantees release.
The egg will break.
That’s the promise.
When that suspense releases, however,
the yolk (“joke”) will already have been on you.
6. Your action feels causal.
Slap the button.
The egg jiggles.
A crack instantly appears.
Your body doesn’t care about RNGs or payout tables.
Your body says: I did that.
7. You can mash.
On a normal slot machine there’s a pause between spins.
The Egg?
You can mash the button 30 times in 30 seconds.
(I saw a guy mash 70 times in under 3 minutes.)
So if you spend $40 and win $20, you feel frustrated.
And to relieve that frustration:
Have you considered mashing the button?
The feedback loop is tight.
The illusion of control is strong.
The design is…
let’s be honest…
eggstraordinary.
That’s it.
I’ve cracked it.
And now I’m walking away, before I get completely scrambled. 🥚
(Author’s note: I did not actually play the game. I am not a fan of slot machines. I did, however, admire it from afar. Here’s a video of someone playing it.)



