The goal of the game is to play. You play by paying the entrance fee. Everyone’s invited.
Outside the original ruin bar in Budapest, the bouncer quoted me the price to skip the line: “Ten euros.”
“Ten euros for two?” I offered.
“Ten euros each,” he said.
“Will you take twenty dollars for two?”
“Of course,” he replied, in a voice so light and generous it could only belong to commerce. ($20 is about 15% less than 20€.)
He wasn’t being sloppy. He was filtering. Part of his job is revenue generation. The other part is selecting patrons who will spend more money inside. The 15% discount doesn’t matter; if we’re willing to play his game, he’s already won.
My favorite cities have always been the commercial ones. Vegas when I was young, then recently New York and Amsterdam. They run on a meritocracy of cash, with a cosmopolitan, equalizing energy. Nobody cares who you are or where you came from: Your money is good here.
Everyone in these cities is trying to screw you, at least a little, and often not subtly. New York: There’s a man in an official-looking vest selling tickets to the Staten Island Ferry, which is free. Vegas casinos install ugly carpets and no clocks so you keep your eyes on the slot machines and forget what time it is. The Dutch more or less invented economic colonialism. None of these are ethical, but there is a particular brand of honesty to them. There’s an honesty in a structure being explicitly hyper-optimized for a purpose. A traveler going to Las Vegas may affectionately refer to it as “Lost Wages”, and go anyway!
Social games (status, position, politics) extract, too. They just don’t tell you the price. I’ll take the bouncer with a clear sense of haggle over a gatekeeper with an opaque shibboleth any day. He’s named his price. I haggled at it. He accepted.
Commerce can be a brutal game. But it’s also fair, kind, and possible. I remember talking with a homeless New Yorker two blocks from Central Park in 2021. Israeli-born, formerly US military, he told me he loved homelessness in New York: the crowds, the parks, the safety, the free food everywhere. New York is a wonderful place to have nothing.
So was Las Vegas: it was the first place I went when I moved into a van. You don’t need to gamble; you can people-watch, eat a meatball the size of your head for $10, or palm a $1 cocktail shrimp meant to lure you toward a table you’ll never sit at. Abundance runs downhill to those willing to travel for it. But you must be willing to travel. And you must accept that one day it will dry up.
This new generation doesn’t gamble. Vegas, needing new revenue sources, raised its food prices. After my prior trip to Sin City disappointed, the last time I had the opportunity for a layover in Vegas, I went to Reno a day early instead.
The bouncer’s “of course” was more than a discount. It felt like the loose money of my early twenties, the ZIRP years in the Bay Area, when a kid fresh out of college could get hired to write at $50 an hour because nobody was counting that closely yet. It felt like being let in.
Your money is good here. So is mine. The door is open if you’re willing to play.
And perhaps the most beautiful part: Whenever some entity – a country or company or culture – makes rules excluding some people from playing, they’ll rapidly lose the commerce game that made them dominant in the first place. It’s self-correcting, a thing of beauty.
Of course.
Julian Wise 