The Sleeper Agent at Chipotle

The goal of the game is to notice when you’re being played.

In December of 2008, I unwrapped a burrito-based scheme.

My local Chipotle had a promo: buy a $20 gift card, get a coupon for a free burrito. I asked the cashier what the gift card could be used for. “It’s as good as cash.”

I paid $20. They handed me a $20 gift card and a coupon. I asked for another. I handed them the $20 gift card; they handed me a functionally-identical card and a second coupon. I did this four times. The cashier said she might need to check with her manager. I smiled and said I was done, leaving with my four burritos, $20 gift card, and twenty fewer dollars in my pocket.

Chipotle ran this same promotion every December and May through 2011. I always had a $20 gift card on me, ready to use it to buy another. I ate essentially free burritos for three years. Even as a high schooler, I couldn’t eat them fast enough.

I was very proud of myself.


I hadn’t been to Chipotle in years. Today, they had a two-for-one deal – officially for the start of the Stanley Cup Finals (and coincidentally on the biggest stoner holiday of the year). 

I ordered. And, like a just-activated sleeper agent, the skills came back.

Bowl, not burrito – they fill the bowl more.

Say “extra [item],” then pause. Wait until they finish scooping. Once you give them the next task, they will stop the previous one. Wait until they finish and you’re sure to have extracted the maximum.  Ask for half-and-half meat. They always overshoot; you end up with closer to two-thirds and two-thirds. (Combine this trick with the pause for even more.) 

Sour cream on the side. Guac on the side. The containers hold more than the spoon puts on the bowl.

I watched myself do it. Pause after “extra cheese”. Sour cream on the side. My bowl came out about 30% fuller than Partner’s order of the same item. The skills were still there, fifteen years later, like riding a bike.


Here’s the thing I didn’t see in 2008.

Chipotle ran those gift card promotions for three years. If exploiting them had dented the company, they would have stopped after year one. Instead, the promotion kept running. The fraction of people who figured out the loophole was, presumably, priced in. (Or maybe only my Chipotle failed to stop this loophole. As Partner’s mom says, “It’s better to be lucky than smart.” Unfortunately, I’m usually smart.)

I thought I was beating the system. The system was too big to care. 

Today is even funnier. Chipotle is doing two-for-one on 4/20. Their margins on a 30%-overfilled bowl are fine – the whole promotion exists because they must make more than 50% margins on food sales. The tactics I was proud of – pause-after-extra, half-and-half, sidesies – if everyone did them, Chipotle would be ecstatic. My “exploits” meant I ate at Chipotle when I otherwise wouldn’t have. And as long as I do that, they win. 

It’s like the credit card companies with their 5%-cashback offers. They’ve run the math. They’re making profit. Go ahead and max out the offers: That just means you’re playing the game. 

Being Wise to the game sometimes means: 

  1. Noticing that winning the game means you’re playing; and sometimes playing itself is losing.  
  2. Making games that entice others to play, and where any play is a win for you. In casino parlance, this is being The House. In Chipotle, it means having such high margins that a 50%-off deal plus customers bowlmaxxing still leads to a profit. 

And, fine: sometimes a teenager actually does beat the house. I did. Sorry, Chipotle.

Still, that nostalgia brought me back to Chipotle today, over ten years later.  

On long enough timelines, with large enough groups, The House always wins.

Game on. Or maybe: Got played.

Know what you’re hiring for (Apr 15 2026)

As long as you do your job 🙂 

My contractor is excellent. Exquisite. Delightful. Perfect for the price point. 

His project manager is new.
Not in a bad way.
In a just-moved-to-the-U.S.-from-Pakistan-where-he-used-to-be-an-architect way.
In a living-with-eight-relatives-out-in-the-boonies way.
In a this-is-his-first-project-at-his-new-job-in-a-new-country way.
In a hungry way. 

Yesterday, he sent me a long email saying we need to stick to timeline.
I replied appreciating him for his work and telling him, respectfully, that the delays have all been on his side.
I also texted the contractor to follow up about a question he and I had discussed thrice, but that the project manager had a different conclusion on.
I received a reply that included both the answer I expected and a note that he was looking forward to seeing me tomorrow.
I replied: tomorrow? That works, but did we have a scheduled appointment? 

And at 8:36am, Partner prods me in my half-torporious slumber to say that project manager is en route.
I check my email. At 5am, the project manager emailed to say we were meeting at 9am. 

The amusing part is: this is actually fine. None of these minor hiccups have actually been problematic for the specific job I want him to do.
And also, if his timing is a bit slower because he’s green, we’ve signed a sufficiently solid contract to be okay in that eventuality. 

I’m still very sure that the project manager is a good fit, and that the contractor is excellent.
I’m also suspicious that the project manager might have been up all night working on my project. (He said he had sent the 5am email “last night” and I’m not sure when he slept before taking the metro north train in.)
And that he dresses differently depending on whether he is going to meet designers (black turtleneck on one occasion, stylish black t-shirt on another) or subcontractors (blue jeans and a baseball cap).
Lol.
Keep up the good work! 

The empty longing of a holding pattern. (Apr 12 2026)

In which Our Hero yearns. 

When a plane doesn’t yet have a safe runway available, the control tower tells the captain to “go around again”. The captain circles and circles, awaiting the change in this external event that will enable the hundreds of passengers to continue on with their lives. No one enjoys a holding pattern. Quite the opposite: it is during these unenjoyable intervals that we find ourselves “killing time”. 

The last few weeks have been versions of this activity. I’ve forwarded key aspects of incredible importance (my eye surgery; Partner’s jaw surgery complications fixing; Partner’s medical malpractice case; apartment renovations; my work). Yet we – Partner and I – are not living the lives we wish. 

We lift weights more days than not. We amble through the most beautiful park in the greatest city in the world. We cook and eat food that we enjoy. We watch Jeopardy over lunch or dinner, shouting out the answers we know (and a roughly equal number that we don’t). 

But still, we wish for more community. 

We moved into this apartment with the intent of living with others. Now, 2.5 months in, renovations have not started. They might not for another month. Then add 4 months for the renovations themselves. And it could be – probably will be – over half a year before we live with roommates we like, hosting weekly dinners and playing board games and shouting out Jeopardy answers with more than just ourselves. 

This period – this holding pattern – weighs on me. 

There’s no point establishing clear patterns and habits and routines when they will all change in a month. No point improving the infrastructure or systems in a home that will literally have different walls. No reason to stabilize on processes of engagement with my roommate (Partner) when we’ll need to live elsewhere for a while and then return to a different home. 

So we set ourselves on a month-long horizon. We establish temporary patterns. We work, and lift weights, and reach out to friends. We enjoy what we can. 

But still, each day, I want more. 

I want what we’re building. I want at least 5 people living here. I want to cook meals with others, to establish a weekly “Come over for dinner on Tuesday!” that invites a half-dozen people. A board game group and a poker group. I miss those activities. I miss them, though I’ve never had them. 

And that weight – the weight of wanting what I don’t have – is a heavy burden

for at least the next month. Or two. Or four. Or six. Or….

Everyone Starts a Stranger (Apr 11 2026)

In which, new friends.

“And thanks for inviting two strangers into your house,” the six-foot-six south Indian computer scientist/theater double-major said just before leaving. 

Later, Partner and I laughed at this comment. We don’t even think of such an invitation as odd. We didn’t invite strangers into our house. We invited new friends. 

We talk to strangers. It’s a chosen relationship (and future family) policy. We met this pair at a NYC alumni event for my high school on Thursday. The conversation flowed smoothly; they seemed like fun, smart, and pleasant chaps. We exchanged contact information. I input mine with a funny contact photo of myself. Later, he texted me a picture of himself mimicking that photo. 

Today we learned they don’t even know each other very well: they met a few weeks ago and became rock climbing buddies. (How droll: one brought the other to a highschool reunion without even knowing him well!)

We had them over today for lentils and conversation. The night ended with a game of Mario Party. 

The value of talking to strangers cannot be overstated. The humor – to me – of two people meeting two other people and it being *surprising* when one pair invites the other pair over for dinner… prompts a little sadness in me. While I am undoubtedly top few percentile in frequency of meeting strangers and inviting them to events, at least one of those two found the concept foreign. Pleasant, but foreign. Two college grads from last year, have they not socialized in this way? Had I, when I was in college, gone to others’ house for dinner? 

Yes. Or some facsimile. 

I remember my now-fiancée and her then-roommate (and bestfriend) inviting me to their off-campus house for drinks. She texted to ask what my drink of choice was. I replied, “whiskey sour”. I will always remember her stirring the simple syrup on the stove, explaining how it was becoming a super-saturated solution. 

Most of all, I remember the kindness of her acquiring the items to make my favorite drink. That, and her laugh. What a blessing that I may have that laugh with me forever. 

A Small Change’s Gonna Come (Apr 10 2026)

You can’t always get what you already don’t like having

Steven Jobbers (the famous fruit vendor) once said (or at least I remember hearing of him saying it) that he tracks whether his days are good and if he ever has too many not-good days in a row, he makes a change. 

Yesterday, I made a change. 

This change: 

Walking up 7th avenue, roundabouts 26th street, I saw all the negatives. Everything sucked. So I switched it. I saw that woman’s hat. That’s a good hat. Then the windowpane. That’s some straight-up magic. Then the fact that Partner enjoys hanging out with me, even when I’m a grumptastic grumplestiltskin. That’s nice. 

I did this over and over – saw the positive, the good, the bright thing. 

Often that’s how I get dragged into the doldrums: seeing the problem, the issue, why it wouldn’t work. I avoid that, resist it, run from it. 

That’s how Partner engineers. She sees the problem, the issue, the way it won’t work. I find that demotivating. She finds it comforting. 

Today, Partner worked from a coffeeshop. I worked from home, leaving three hours before I woke up. A good day is one where you sing to yourself in the morning, then only put on pants around noon. I completed around 7 administrative tasks, only one actually for me. Then, at 1pm, Partner came back. How nice it was to see her after a few hours away! 

I like working alone. I like the emptiness. The lack of seen-ness. The feeling and knowledge that no one’s paying attention to whatever-the-hell I’m doing. Writing with a witness is a nightmare. 

She likes coffeeshops.
I can’t stand them.
Two nice

tiny

significant

shifts. 

Ahhh. 😌

Costs & Choices (Apr 3 2026)

My contractor asked if we wanted nice lighting.
“Depends the alternative and the cost”. 

I’m somewhat surprised by his surprise at my answer.
Like.
Sure: of course I want nice lighting. If you ask me that question in a vacuum, the answer is definitely yes.
But that question is only meaningful if it has a comparison.
What is the other option for lighting?
What are the actual trade-offs?
Is “nice” lighting one million dollars, while “normal” lighting is a buck fifty seven? 

I keep running into this situation with contractors.
I hired this contractor due to their line items.
I decided not to get a recessed niche in my shower… 
due to that shower niche being ~$2k.
At $2k, we’ll put our shampoo on the windowsill. 

My contractor – and his designer – often find this approach confusing.
It’s not that I’m unwilling to spend money.
It’s that I can’t say “yes” to a thing without even a ballpark.
And that ballpark should come with a basic comparison.
Do people not do simple economic analyses when renovating a home?
Not even a super-deep preference list, but just a simple “This light costs $100. That light costs $200. Would I pay an additional $100 for that light?”
On plenty of parts, my preference ended up being cheaper. 

In working with my designer, we must train each other to work well together.
One part of that is the way he proposes options. 

I hired him for his opinion and skill.
I want his recommendation – not merely to view all the options and choose myself.
And I also want his tradeoffs: what are the traits that would lean you toward this over that, and what are the summaries of other reasonable options? 

I don’t know how other people choose their elements
but I can do the simple gut check of “Would I pay $375 for an additional power outlet there?” 
That’s the beauty of money: it’s a universal comparison.
The best things in life are priceless.
For everything else, it’s a clear unit.

The Glory of Gaps (Apr 1 2026)

Sometimes nothing is everything 

Earlier today, I bought tickets to a play.
$5 per person for two tickets to an off-broadway show. 

At 5:10pm, I asked Partner, “Do we even want to go?”
Partner said yes. I agreed (ambivalently).
At 5:42pm, we arrived to the theater. A sign on the door stated tonight’s performance was cancelled due to “staff injury”. 

What a lucky occurrence!
Partner and I walked toward the sunset.
We split a pound of strawberries and listened to a spiel for a green energy provider.
Then we strolled up through the park til our bare shoulders felt cold
and hopped the subway back home to eat lentils. 

I ran 2.5 miles today at a 7:59min mile,
lifted heavy objects for the first time in forever,
and walked three or four miles. 

My body feels nice when it’s satisfiedly used.
Life is especially nice when the universe conspires in your favor. 

Charades with Cards (Mar 29 2026)

In which Our Hero reflects on reflecting. 

My family has been playing a card game for the last week.
Every day up til midnight or 1 or 2am.

One element I like: Mainly playing the game; not too much discussion/reflection about the game.
It’s a game where the point is to learn how to communicate intricate information without language.
Language & clear behavioral conventions therefore ruin it.

The topic has come up: what analysis/discussion is desirable, and what is not? 

Here’s my opinion and reasoning: 

The key is the novelty of information: 

  • If someone does not know what a communication means, sharing its meaning is bad.
    • (The game is learning what communication means. Resolving that tension through clear information removes that learning.) 
  • If someone does know what a communication means but made a logical mistake, pointing out this mental flaw is acceptable, but not necessary.
    • (If they know that 3 minus 2 is 1 and 4 minus 3 is 1, but they accidentally make a move that implies 3 minus 2 is 0 while 4 minus 3 is 2, pointing that out after the game doesn’t chip away at the value of the game while it does improve their mechanics.) 

In short, if a statement would be new information to someone, don’t tell them. If it would be old news but they made a mistake, tell them. 

Assumptions: 

  • The game is about what I think the game is about. 
  • One can accurately determine with a high degree of accuracy what others know.
  • Even without others’ advice, each person can improve individually to a degree / with a speed that is satisfying for them 

And a final follow-up: 

  • The game might be even better with no reflecting afterwards.
    • Maybe even the “this person already knows this but just made a mistake” is just too difficult to separate from “this person actually doesn’t know this thing”.
      • (Theory of mind is hard! Something I think that you know may be completely unknown to you… or the way I communicate something to you might change your entire psychological paradigm about the game. If the whole point is the communicative tension, keeping tension might be… …. … good!) 
    • Maybe the game itself being slow to improve is part of what will make it interesting for my family for time to come. (Often we will run into walls where we play a game for a while as a family, then lose interest and move onto another game. If we keep this game minimally-discussed, does that elongate the duration we enjoy it?) 
    • Perhaps the only time to reflect and dissect is therefore when NOT reflecting/dissecting would be intolerable. Like if someone says “I’m not having fun any more because I’m no longer growing. Can you do something to kick me off of my local maximum?” 

This ends JuJu’s analysis of a silly, fun activity. 

A delightful denouement. (Mar 28 2026)

The end of an enjoyable undertaking

My apartment in Étampes has been a delightful playing ground.
My father arrived 9 days ago,
My sister & beau-frère (brother-in-law) and nibling 6 days ago,
My mother 5 days ago. 

We had.
The best.
Time. 

We’re already talking about doing a weekly trip every year.
A different city?
Rent an AirBnB?
Amsterdam?
New Orleans?
Card games and good food?
Maybe nature… 

They’ve made a great family, my parents have.
Created an excellent culture of everyone getting along.
And when we don’t get along, tolerating.
And when we don’t tolerate, figuring it out. 

It’s not everyone who can pull together a whole disparate family
And all have a nice time over such a long period of time. 

Neutral ground was meaningful.
No habits for anyone.
It’s nice to visit someone in their natural habitat
But a new place is better. 

Perhaps next year I’ll also be the scout-ahead guinea-pig.
I could spend a few days settling in,
Then the family follows. 

Today, I helped my sister’s family to the airport,
drank two boba teas,
ate Paris’ best bahn mi,
and sat in the sun in the park for 3 hours. 

After dinner, we played cards
and are finally calling it an early night. 

It’s nice to have stayed up til 1 or 2 am every night,
because we just want to play one more hand of cards.
Not that the cards matter; 

it’s just nice to be in each other’s company. 

Forging the Foundation (Mar 25 2026)

Measure twice, cut once. 

15 contractors interviewed, of which: 

  • 4 fired me on the first call when I wouldn’t tell them a budget. 
  • 2 submitted proposals without walkthroughs, of which:
    • One was way too high, with unreasonable structural terms that brought to mind the anger of a jilted lover. 
    • One was nondescript. (I guess that’s what you get when you don’t even do a walkthrough.) 
  • 9 visited for walkthroughs, of which:
    • 1 started as the leader of the pack; I then realized he was making me worry about the wrong things. 
    • 1 wears Carhartt to “dress the part”, but has no actual substance along with this appearance. 
    • 1 mis-estimated the size of my apartment by about 3x after looking at architectural drawings. 
    • 3 never sent proposals (lol!)
    • 1 came in so low as to seem scammy. They also call me every other day, even though I haven’t replied in weeks (lol.) 
    • 2 seemed reasonable, of which:
      • 1 failed to refer me to their recommended architect when I requested (and then stopped talking to me for reasons uncertain, but perhaps that I answered honestly his question “What are you thinking about our proposal?” with “You’re currently second place in my final three”.) 
      • 1 has nailed down scope and is finalizing contract terms.
        • UPDATE THREE HOURS LATER: WE HAVE SIGNED. I HAVE A CONTRACTOR. WOOHOO!!! 

I really don’t think I’m a problem client.
I wouldn’t mind working with me.
I would need to be clear about expectations and boundaries.
I would need to feel comfortable saying, “That’s a no from me, dawg.” 

But I’m not a blocker.
I care about quality and enabling my team to succeed.
And when I say I’ll do something, I do it. 

And in return, the contractor will receive: 

  1. Money. Lots of money.
    1. Incredulous question: How the hell do people buy renovations without negotiating scope or terms? Some of these were shocking:
      1. I saved at least 10% on the total cost by simply saying “this seems high” to a bunch of terms and he came down on them. 
      2. I saved at least 15% by simply saying “What is this thing?” and then saying “We don’t need it” when the price was higher than my value. Recessed shelf in shower for $2100? Nope. Stone step in front of shower for $500? Nope. If it ain’t functional, good chance I don’t want it. 
  2. Referrals. Multiple referrals.
    1. Because I vet my contractors and vendors aggressively, peers take my advice. My sister is about to renovate her apartment. Is she going to spend 5 months going from 15 to 9 to 3 to 1? Or will she trust that my analysis is worthwhile (and even just use my contract structure, which I went back-and-forth with him on four times, lol.) 
  3. Focus and edits and improvements, oh my!
    1. One part of my contractor’s contract had him proposing usurious terms in case of nonpayment. A quick google showed these as 1) non-enforceable, and 2) a criminal violation! Like very illegal!! A totally reasonable person might have let him keep those terms. But I told him how to improve them. And now he’ll probably fix his standard contract. That’s nice. 

My contractor search started in September. Today, it is March 26th. This may be the second biggest personal purchase I ever make (after the home itself). Shouldn’t I do it right?